Recent surveys on consumer trends point to:
87% believe that socio-environmental issues are important and should be addressed by companies. (Google, MindMiners and Sistema B, 2022)
Large companies that invest in a more ecological lifestyle will be allies of the consumer, which can represent a gain in reputation. (Akatu and Globe Scan, 2022)
76% are willing to do business with highly ethical brands and 65% prefer brands with a positive environmental impact. (Accenture, 2021)
Identify, verify and consolidate the main sustainability attributes of your products and make this information accessible and relevant to your employees and customers.
Value your products and promote conscious consumption, disclosing sustainability attributes and challenges in an accessible, standardized and reliable way. KNOW
Benefit for businesses and consumers
We value and promote brands that are committed to sustainable development.
We identify, standardize and provide transparency to the sustainability attributes of each product.
We facilitate access to quality socio-environmental information about products, engaging and facilitating the work of all stakeholders.
We increase consumer trust and understanding, improving brand reputation. We prevent ethical, legal and reputational risks of greenwashing / socialwashing.
We encourage more responsible consumption and production (SDG 12).
We follow global norms and trends on sustainability and transparency communication.
We ensure a reliable and accessible standard for disclosing the sustainability attributes of our products to everyone.
Our customers identify and verify information by product, comply with sustainability and transparency communication standards and disseminate sustainability attributes to stakeholders, in a standardized manner, in their multiple communication channels.
Transform your Company's Sustainable Journey
Meet the Founders
Letícia Caroline Meo
Legal Consultant for over 12 years, working with diffuse and collective rights, socio-environmental projects, consumer rights, responsible marketing, ESG and impact entrepreneurship.
Master and specialist in Law. Author of the book "Greenwashing and Consumer Law: How to prevent (or repress) illicit environmental marketing".
Tedx Speaker. Lecturer and Teacher.
It integrates organizations that work towards sustainable development, such as ABRAPS, LACLIMA and YCL.
It believes that transparency and quality information are essential to encourage more responsible consumption and production.
Business administrator with an emphasis on Foreign Trade and an MBA in Project Management from FGV and recently focused on Agile Methodologies from Perestroika.
For more than 4 years he has been working with Corporate Sustainability, Circular Economy and ESG Management.
Specialist in Logistics, he has advised industries in various segments in Logistics and International Purchasing for over 7 years.
He lives a personal search for more sustainable products, more conscious consumption and believes that it is possible to transform the market in a positive way, towards more sustainable production standards.